Wednesday, August 17, 3:00pm - 4:00pm (EDT)
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Kate Kohl // Uncommon Good
8 Steps to Develop a Cost-Effective Yearly Marketing Plan
Marketing. It’s the first thing to go when budgets are tight, yet it’s a necessity in order to bring awareness to your mission and raise much-needed funds. This dilemma is not uncommon for nonprofits and for-profits alike. So, how can nonprofits balance staying within budget while spreading the word about their mission? By creating an annual content marketing plan! In this session, nonprofits will learn:
· What “content” is
· How to create a marketing objective
· How to plan a cost-effective marketing strategy
Bonus - UncommonGood will provide free templates to get you started!
Candace Cody, email@example.com