Future of Video - OTT Churn: Marketing and Retention Strategies

Today’s choice-filled OTT environment is one where consumers face a variety of competing OTT services and an often-overwhelming amount of content. The ease and temptation of switching services in this environment make churn an inherent problem for OTT services, and services today are challenged to drive a consistently high level of subscriber acquisition and retention to combat the ever-present threat of churn. Methodologies and strategies to maximize subscribership, raise customer retention, and predict and actively combat churn are exceedingly important to services and content owners seeking to thrive in today’s market.