CREATIVE MASTERMIND: How Can You Use Humour to Unlock More Creative Ideas?

Thursday, January 15, 9:00am - 10:00am (EST)

Time shown in-05:00 America, New York

“The best ideas come as jokes. Make your thinking as funny as possible.” This line from David Ogilvy has shaped Tim Reid’s entire career. And, as Tim puts it - there’s a reason behind that.

Tim has his fair share of ‘funny’ experience. He’s an ad agency veteran turned sitcom writer, co-creating shows like Car Share and Meet the Richardsons. And across every part of his career, he’s noticed the same thing - great ideas and great comedy share the same engine: surprising truths.

In this session, Tim will demonstrate how agencies can use humour to think more creatively - especially at a time when AI is getting faster, cheaper, and harder to ignore.

https://agencyhackers.zoom.us/meeting/register/R2f3WIDhRE-G8ATYmi-fng

86911794632

Add to Calendar 2026/01/15 14:00:00 2026/01/15 15:00:00 Europe/London CREATIVE MASTERMIND: How Can You Use Humour to Unlock More Creative Ideas? “The best ideas come as jokes. Make your thinking as funny as possible.” This line from David Ogilvy has shaped Tim Reid’s entire career. And, as Tim puts it - there’s a reason behind that.

Tim has his fair share of ‘funny’ experience. He’s an ad agency veteran turned sitcom writer, co-creating shows like Car Share and Meet the Richardsons. And across every part of his career, he’s noticed the same thing - great ideas and great comedy share the same engine: surprising truths.

In this session, Tim will demonstrate how agencies can use humour to think more creatively - especially at a time when AI is getting faster, cheaper, and harder to ignore.

https://agencyhackers.zoom.us/meeting/register/R2f3WIDhRE-G8ATYmi-fng

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