Customer Success Panel - Marketing Automation

Hear the marketing automation success story of Xcentric, a cloud-play for financial services firms across the U.S. Roy Keely, vice-president of market strategy shares how Xcentric realized the need for marketing automation, what their implementation was like and what results they are seeing from it. Joining Roy to share the vendor perspective is Suzy Matus, manager of customer engagement and marketing at Pardot. This customer/vendor panel shares great, practical insight on the value of marketing automation.