MARKETING & NEW BIZ MASTERMIND: How Can You Balance Six-Figure Clients with Smaller Projects?

Wednesday, July 16, 6:00am - 7:00am (EDT)

Time shown in-04:00 America, New York

Big clients are exciting, but what happens to the smaller ones that still keep your studio ticking? At Huddle Creative, Nicole Posner is working on how to balance both.

“We’re still taking on £15k–£20k projects, but only if there’s a clear reason - like future opportunities to grow the account - or if it’s creatively exciting,” she says. “And we’ve become much more granular in how we scope them.”

It’s a shift that’s working. The agency recently landed a six-figure dream brand project after a single intro call, off the back of creative work for Marketing Week’s Mini MBA brand with Mark Ritson. But while Huddle is now catching more of these white whales on a regular basis, they haven’t walked away from the smaller stuff. In fact, they’ve had to get laser-focused on managing that balance.

If you’re scaling up and struggling to manage the mix, this session will show you how to make both ends of the spectrum work.

https://agencyhackers.zoom.us/meeting/register/jMG4_pOQQfSTM92OAJlybA

86361441685

Add to Calendar 2025/07/16 11:00:00 2025/07/16 12:00:00 Europe/London MARKETING & NEW BIZ MASTERMIND: How Can You Balance Six-Figure Clients with Smaller Projects? Big clients are exciting, but what happens to the smaller ones that still keep your studio ticking? At Huddle Creative, Nicole Posner is working on how to balance both.

“We’re still taking on £15k–£20k projects, but only if there’s a clear reason - like future opportunities to grow the account - or if it’s creatively exciting,” she says. “And we’ve become much more granular in how we scope them.”

It’s a shift that’s working. The agency recently landed a six-figure dream brand project after a single intro call, off the back of creative work for Marketing Week’s Mini MBA brand with Mark Ritson. But while Huddle is now catching more of these white whales on a regular basis, they haven’t walked away from the smaller stuff. In fact, they’ve had to get laser-focused on managing that balance.

If you’re scaling up and struggling to manage the mix, this session will show you how to make both ends of the spectrum work.

https://agencyhackers.zoom.us/meeting/register/jMG4_pOQQfSTM92OAJlybA

86361441685 false MM/DD/YYYY OPAQUE aXRKQcvxTzFemuqrpmMz57780

Link: