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DTSTART:20241103T010000
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DTSTART;TZID=America/New_York:20220427T140000
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SUMMARY:Get The Experts’ Takes On ABM For Real Revenue Returns
DESCRIPTION:Please use the following link to access the session up to 15 minutes prior to the event start time: \nhttps://event.on24.com/wcc/r/3726414/CFC35C283418941349F4284A4DA9EAB2\n\nIt’s no secret that account-based marketing (ABM) provides revenue teams with a proven\, scalable way to win new accounts and upsell to existing customers — all while squeezing the most out of your resources.\n \nBut simply switching to ABM is not enough to turn promising accounts into delighted\, long-term customers. \n\nTo plan and execute a winning strategy\, start with four essential questions: \n\n• What accounts should we set our sights on? \n• Who should we target on the accounts’ buying teams?\n• How should we segment and tier accounts?\n• What channels — from email to live events — will get the best results?\n\n \nGet answers to these and all your ABM questions during this webinar\, as senior demand gen experts share proven ABM tactics to help your go-to-market teams identify and convert the most valuable accounts. You’ll learn how to: \n\n• Build launch and manage winning digital marketing campaigns across multiple channels\; \n• Map your accounts’ customer journeys (and why it matters)\; \n• Use intent data to ensure you make contact at the perfect time\; and\n• Personalize and automate your outreach without annoying potential buyers.\n\n
X-ALT-DESC;FMTTYPE=text/html:Please use the following link to access the session up to 15 minutes prior to the event start time:
https://event.on24.com/wcc/r/3726414/CFC35C283418941349F4284A4DA9EAB2
It’s no secret that account-based marketing (ABM) provides revenue teams with a proven, scalable way to win new accounts and upsell to existing customers — all while squeezing the most out of your resources.
But simply switching to ABM is not enough to turn promising accounts into delighted, long-term customers.
To plan and execute a winning strategy, start with four essential questions: