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DESCRIPTION:Please use the following link to access the session up to 15 minutes prior to the event start time: \nhttps://event.on24.com/wcc/r/3828437/EA359EF73E27D4F030507C2A50347103\n\nWhether it was due to a service failure\, supply chain challenges or they were lured away by a better price\; your formerly loyal customer decided to leave.\n \nBut does that mean it’s over for good? Or could there be a way to win them back?\n\nA new behavioral study from B2B DecisionLabs tested that question in a real-world sales situation. Over 300 sellers approached 1\,350 former customers using several possible win-back messages.\n\nFind out which approaches drive the best response (and which ones fall flat) in this webcast with Doug Hutton\, EVP Customer Experience at B2B DecisionLabs and Corporate Visions.\n\nGet research-backed answers to questions like:\n\n•    What’s the most effective approach to re-engage lost customers?\n•    Should you treat lost customers more like new logos or existing accounts?\n•    Does their reason for leaving affect their chances to return?
X-ALT-DESC;FMTTYPE=text/html:Please use the following link to access the session up to 15 minutes prior to the event start time: <br /><a href="https://event.on24.com/wcc/r/3828437/EA359EF73E27D4F030507C2A50347103">https://event.on24.com/wcc/r/3828437/EA359EF73E27D4F030507C2A50347103</a><br><br>Whether it was due to a service failure, supply chain challenges or they were lured away by a better price; your formerly loyal customer decided to leave.<br /> <br />But does that mean it’s over for good? Or could there be a way to win them back?<br><br>A new behavioral study from B2B DecisionLabs tested that question in a real-world sales situation. Over 300 sellers approached 1,350 former customers using several possible win-back messages.<br><br>Find out which approaches drive the best response (and which ones fall flat) in this webcast with Doug Hutton, EVP Customer Experience at B2B DecisionLabs and Corporate Visions.<br><br>Get research-backed answers to questions like:<br><br>•    What’s the most effective approach to re-engage lost customers?<br />•    Should you treat lost customers more like new logos or existing accounts?<br />•    Does their reason for leaving affect their chances to return?
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SUMMARY:Why Return: The Surprising New Science Of Win-Back Conversations
DTSTART;TZID=America/New_York:20220720T140000
DTEND;TZID=America/New_York:20220720T150000
DTSTAMP:20260415T090955Z
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LOCATION:https://event.on24.com/wcc/r/3828437/EA359EF73E27D4F030507C2A50347103
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