Why Return: The Surprising New Science Of Win-Back Conversations

Wednesday, July 20, 2:00pm - 3:00pm (EDT)

Time shown in-04:00 America, New York

Please use the following link to access the session up to 15 minutes prior to the event start time:
https://event.on24.com/wcc/r/3828437/EA359EF73E27D4F030507C2A50347103

Whether it was due to a service failure, supply chain challenges or they were lured away by a better price; your formerly loyal customer decided to leave.

But does that mean it’s over for good? Or could there be a way to win them back?

A new behavioral study from B2B DecisionLabs tested that question in a real-world sales situation. Over 300 sellers approached 1,350 former customers using several possible win-back messages.

Find out which approaches drive the best response (and which ones fall flat) in this webcast with Doug Hutton, EVP Customer Experience at B2B DecisionLabs and Corporate Visions.

Get research-backed answers to questions like:

• What’s the most effective approach to re-engage lost customers?
• Should you treat lost customers more like new logos or existing accounts?
• Does their reason for leaving affect their chances to return?

Add to Calendar 2022/07/20 14:00:00 2022/07/20 15:00:00 America/New_York Why Return: The Surprising New Science Of Win-Back Conversations Please use the following link to access the session up to 15 minutes prior to the event start time:
https://event.on24.com/wcc/r/3828437/EA359EF73E27D4F030507C2A50347103

Whether it was due to a service failure, supply chain challenges or they were lured away by a better price; your formerly loyal customer decided to leave.

But does that mean it’s over for good? Or could there be a way to win them back?

A new behavioral study from B2B DecisionLabs tested that question in a real-world sales situation. Over 300 sellers approached 1,350 former customers using several possible win-back messages.

Find out which approaches drive the best response (and which ones fall flat) in this webcast with Doug Hutton, EVP Customer Experience at B2B DecisionLabs and Corporate Visions.

Get research-backed answers to questions like:

• What’s the most effective approach to re-engage lost customers?
• Should you treat lost customers more like new logos or existing accounts?
• Does their reason for leaving affect their chances to return? https://event.on24.com/wcc/r/3828437/EA359EF73E27D4F030507C2A50347103 false MM/DD/YYYY 15 OPAQUE aCvRlUAkOzmkUWYKZmUj30117

https://event.on24.com/wcc/r/3828437/EA359EF73E27D4F030507C2A50347103

Demand Gen Report, marketing@demandgenreport.com

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