[Innov8rs Book Club] Begin With the End in Mind: Applying Discovery-Driven Growth to Startups, Corporates and Everything In-Between - Debbie Stocker & Matt Stocker

What if you could tell if a new opportunity was likely to really deliver for your bottom line by simply beginning with the end in mind? Or how about developing an opportunity portfolio that creates future options for tomorrow’s growth? We dig into 'Discovery-Driven Growth' by Rita McGrath and Ian MacMillan to uncover what it looks like to apply a discovery-driven approach in practice and how this transforms innovation. We’ll also touch on some of the synergies with Lean Startup, business model innovation and Customer Development, exploring how discovery-driven planning is often the missing tool in this kit.