BEGIN:VCALENDAR
PRODID:-//AddEvent Inc//AddEvent.com v1.7//EN
VERSION:2.0
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:STANDARD
DTSTART:20261101T010000
RRULE:FREQ=YEARLY;BYDAY=1SU;BYMONTH=11
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
END:STANDARD
BEGIN:DAYLIGHT
DTSTART:20260308T030000
RRULE:FREQ=YEARLY;BYDAY=2SU;BYMONTH=3
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DESCRIPTION:Please use the following link to access the session up to 15 minutes prior to the event start time: https://event.on24.com/wcc/r/3494513/ADC85E4B30C210EBBA39AFD1D29A829D\n\nThe world is changing way too fast for old\, locked-down B2B marketing. Today\, the winner in every B2B market is the brand that listens hardest\, learns fastest and brings that learning to market every day. \n\nThis session will revisit a recent discussion between Momentive CMO Leela Srinivasan and Doug Kessler\, Founder of B2B tech agency Velocity Partners\, about the power of brand\, learning\, trust\, content\, expertise and empathy. The recap will explore: \n\n• The importance of understanding the new generation of your solution’s buyers and how to influence and create compelling content for them\; \n\n• How B2B brands can embrace their “mojo” — speaking authentically to and resonating with customers\; and \n\n• Why brands should adopt an always-listening mindset to drive growth and their market research strategies.
X-ALT-DESC;FMTTYPE=text/html:Please use the following link to access the session up to 15 minutes prior to the event start time: https://event.on24.com/wcc/r/3494513/ADC85E4B30C210EBBA39AFD1D29A829D<br><br>The world is changing way too fast for old, locked-down B2B marketing. Today, the winner in every B2B market is the brand that listens hardest, learns fastest and brings that learning to market every day. <br><br>This session will revisit a recent discussion between Momentive CMO Leela Srinivasan and Doug Kessler, Founder of B2B tech agency Velocity Partners, about the power of brand, learning, trust, content, expertise and empathy. The recap will explore: <br><br>•The importance of understanding the new generation of your solution’s buyers and how to influence and create compelling content for them; <br />•How B2B brands can embrace their “mojo” — speaking authentically to and resonating with customers; and <br />•Why brands should adopt an always-listening mindset to drive growth and their market research strategies.
UID:1778731324addeventcom
SUMMARY:Why Successful B2B Brands Excel At Listening & Learning
DTSTART;TZID=America/New_York:20211101T140000
DTEND;TZID=America/New_York:20211101T150000
DTSTAMP:20260514T040204Z
TRANSP:OPAQUE
STATUS:CONFIRMED
SEQUENCE:0
LOCATION:https://event.on24.com/wcc/r/3494513/ADC85E4B30C210EBBA39AFD1D29A829D
X-MICROSOFT-CDO-BUSYSTATUS:BUSY
BEGIN:VALARM
TRIGGER:-PT15M
ACTION:DISPLAY
DESCRIPTION:Reminder
END:VALARM
END:VEVENT
END:VCALENDAR