BEGIN:VCALENDAR PRODID:-//AddEvent Inc//AddEvent.com v1.7//EN VERSION:2.0 BEGIN:VTIMEZONE TZID:America/New_York BEGIN:STANDARD DTSTART:20261101T010000 RRULE:FREQ=YEARLY;BYDAY=1SU;BYMONTH=11 TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST END:STANDARD BEGIN:DAYLIGHT DTSTART:20260308T030000 RRULE:FREQ=YEARLY;BYDAY=2SU;BYMONTH=3 TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DESCRIPTION:Please use the following link to access the session up to 15 minutes prior to the event start time: https://event.on24.com/wcc/r/4546068/690B3ABC6178462C933566A301A6E051\n\nDo you feel like you're on a never-ending content treadmill? Are you tired of constantly churning out assets only to cast them aside when they’ve served their purpose? If so\, it's time to break free from this cycle of wastefulness.\n \nJoin Act-On’s Matt Sailor\, Sr. Content Marketing Manager\, and Kelsey Yen\, Demand Generation Manager\, for a session on embracing the art of upcycling content. We'll cover tips for reducing\, reusing and recycling existing assets to amplify your marketing message and maximize engagement across every step of the buyer's journey.  We’ll discuss how to efficiently utilize the tech and people resources available to you to say goodbye to the endless grind and hello to a more sustainable approach.\n \nIn this session\, you'll:\n \n\n• Discover innovative ways to upcycle content\, ensuring it makes a big impact across various channels without breaking the bank\;\n• Get practical tips for stretching a single piece of content to resonate with diverse audiences\, unlocking hidden value in every asset\;\n• Uncover how marketing automation can be your secret weapon for amplifying messaging and enhancing engagement\, all while saving time and resources\; and\n• Walk away with actionable ideas for simplifying processes and liberating yourself from the content creation cycle\, allowing you to focus on what truly matters — driving results.\n\n X-ALT-DESC;FMTTYPE=text/html:Please use the following link to access the session up to 15 minutes prior to the event start time: https://event.on24.com/wcc/r/4546068/690B3ABC6178462C933566A301A6E051

Do you feel like you're on a never-ending content treadmill? Are you tired of constantly churning out assets only to cast them aside when they’ve served their purpose? If so, it's time to break free from this cycle of wastefulness.
 
Join Act-On’s Matt Sailor, Sr. Content Marketing Manager, and Kelsey Yen, Demand Generation Manager, for a session on embracing the art of upcycling content. We'll cover tips for reducing, reusing and recycling existing assets to amplify your marketing message and maximize engagement across every step of the buyer's journey.  We’ll discuss how to efficiently utilize the tech and people resources available to you to say goodbye to the endless grind and hello to a more sustainable approach.
 
In this session, you'll:
 

UID:1775682095addeventcom SUMMARY:Revamp\, Reuse\, Recycle: Conserving Content To Drive New Campaigns DTSTART;TZID=America/New_York:20240424T120000 DTEND;TZID=America/New_York:20240424T130000 DTSTAMP:20260408T210135Z TRANSP:OPAQUE STATUS:CONFIRMED SEQUENCE:0 LOCATION:https://event.on24.com/wcc/r/4546068/690B3ABC6178462C933566A301A6E051 X-MICROSOFT-CDO-BUSYSTATUS:BUSY BEGIN:VALARM TRIGGER:-PT15M ACTION:DISPLAY DESCRIPTION:Reminder END:VALARM END:VEVENT END:VCALENDAR