Wednesday, August 17, 1:00pm - 2:00pm (EDT)
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Kelly Mclaughlin // Fit Strategic Consulting
Going Offline: Direct Mail’s Place in a Digital Era
While digital campaigns are all the rage, there’s still a key place for offline methods of engagement. In fact, in trying to build genuine connections with our donors, we need to think beyond mass communication and social media to reach them in more personal ways. Small nonprofits especially can stand out in offline and personal ways of engaging donors!
First and foremost, we'll talk about why you should still be doing direct mail, and we'll dive deep into how to create an awesome direct mail campaign. And then we'll talk about other ways of engaging your donors that gets them off of a screen and into a relationship with your organization.
Candace Cody, firstname.lastname@example.org