Going Offline: Direct Mail’s Place in a Digital Era

Wednesday, August 17, 12:00pm - 1:00pm (CDT)

Time shown in-05:00 America, Chicago

Kelly Mclaughlin // Fit Strategic Consulting

Going Offline: Direct Mail’s Place in a Digital Era

While digital campaigns are all the rage, there’s still a key place for offline methods of engagement. In fact, in trying to build genuine connections with our donors, we need to think beyond mass communication and social media to reach them in more personal ways. Small nonprofits especially can stand out in offline and personal ways of engaging donors!

First and foremost, we'll talk about why you should still be doing direct mail, and we'll dive deep into how to create an awesome direct mail campaign. And then we'll talk about other ways of engaging your donors that gets them off of a screen and into a relationship with your organization.

Add to Calendar 2022/08/17 10:00:00 2022/08/17 11:00:00 America/Los_Angeles Going Offline: Direct Mail’s Place in a Digital Era Kelly Mclaughlin // Fit Strategic Consulting

Going Offline: Direct Mail’s Place in a Digital Era

While digital campaigns are all the rage, there’s still a key place for offline methods of engagement. In fact, in trying to build genuine connections with our donors, we need to think beyond mass communication and social media to reach them in more personal ways. Small nonprofits especially can stand out in offline and personal ways of engaging donors!

First and foremost, we'll talk about why you should still be doing direct mail, and we'll dive deep into how to create an awesome direct mail campaign. And then we'll talk about other ways of engaging your donors that gets them off of a screen and into a relationship with your organization. false MM/DD/YYYY 30 OPAQUE asangCJZDzknaZjDXmmZ158409

Candace Cody, candace@communityboost.org

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