EverTrue at AGB

Monday, January 27, 12:45pm - 1:45pm (EST)

Time shown in-04:00 America, New York

Fundraising in the Subscription Economy Era: How Advancement Can (and Must!) Adapt

With the explosive growth of Netflix, Spotify, HelloFresh, and Dollar Shave Club, we’ve entered the era of the subscription economy. It’s changed the way customers interact with businesses and escalated donor expectations. This industry has grown 200% annually, yet at the same time, giving rates have dropped 33% and total giving declined in FY18. Advancement needs to adapt to reverse those trends and hit ever-escalating campaign goals. In this session, we’ll cover how to incorporate the structure and strategies of these for-profits and help advancement teams improve donor reactivation, mid-level prospect discovery, and front line fundraising productivity.

Facilitator:
Brent Grinna, Founder and CEO of EverTrue
Mark Koenig, Assistant Vice President for Advancement Services, Analytics and Digital strategy, Oregon State University Foundation

Add to Calendar 2020/01/27 09:45:00 2020/01/27 10:45:00 America/Los_Angeles EverTrue at AGB Fundraising in the Subscription Economy Era: How Advancement Can (and Must!) Adapt

With the explosive growth of Netflix, Spotify, HelloFresh, and Dollar Shave Club, we’ve entered the era of the subscription economy. It’s changed the way customers interact with businesses and escalated donor expectations. This industry has grown 200% annually, yet at the same time, giving rates have dropped 33% and total giving declined in FY18. Advancement needs to adapt to reverse those trends and hit ever-escalating campaign goals. In this session, we’ll cover how to incorporate the structure and strategies of these for-profits and help advancement teams improve donor reactivation, mid-level prospect discovery, and front line fundraising productivity.

Facilitator:
Brent Grinna, Founder and CEO of EverTrue
Mark Koenig, Assistant Vice President for Advancement Services, Analytics and Digital strategy, Oregon State University Foundation false MM/DD/YYYY 60 OPAQUE abRrIKQYqzCrpOwKBmxI34857

EverTrue, marketing@evertrue.com

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