WISS Session 1 - Using Data Analytics to Optimize DTC Pricing and Inventory Depletion

Far too often, important pricing decisions are based primarily on how much competitors and/or neighbors are selling their products for, instead of leveraging data at their disposal to make better-informed, fact-based decisions. The session will feature a panel of winery executives to tell their story as to how they have started using predictive analytics to augment their pricing and inventory optimization strategies in 2022 and the results they experienced. This webinar is for industry principals of any size winery looking to strike the perfect balance between maximizing profitability via the proper pricing strategy while at the same time managing depletion rates at a pre-planned pace.