BEGIN:VCALENDAR
PRODID:-//AddEvent Inc//AddEvent.com v1.7//EN
VERSION:2.0
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:STANDARD
DTSTART:20261101T010000
RRULE:FREQ=YEARLY;BYDAY=1SU;BYMONTH=11
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
END:STANDARD
BEGIN:DAYLIGHT
DTSTART:20260308T030000
RRULE:FREQ=YEARLY;BYDAY=2SU;BYMONTH=3
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DESCRIPTION:Please use the following link to access the session up to 15 minutes prior to the event start time:\nhttps://event.on24.com/wcc/r/3952627/23937F52805541BE38E2C3843DC2C67B\n\nThe last year has been full of twists and turns\, but it has been a particularly hard year for marketers. It has been unpredictable with budget cuts\, so it’s more important than ever to spend time and resources on accounts that actually buy. \n\nIf you’re beginning to build your ABM strategy for 2023\, we’ll help unpack all the things you should do ahead of the new year in this session. Whether it’s your first ABM program or your 100th\, the market evolves\, technology evolves and it’s important that\, as marketers\, we keep up with those changes to best support our revenue goals.\n\nJoin us for this webcast and you’ll learn how to lay the groundwork now for ABM success in 2023 and beyond\, including:\n\n• TEAM — What conversations should your teams have now to hit the ground running in January?\n• TARGETS — How can you set KPI expectations with your stakeholders that drive growth but also allow room for experimentation with your program? \n• TRAPS — What pitfalls commonly block ABM campaigns from being successful\, and how can you avoid them?\n\n
X-ALT-DESC;FMTTYPE=text/html:Please use the following link to access the session up to 15 minutes prior to the event start time:<br /><a href="https://event.on24.com/wcc/r/3952627/23937F52805541BE38E2C3843DC2C67B">https://event.on24.com/wcc/r/3952627/23937F52805541BE38E2C3843DC2C67B</a><br><br>The last year has been full of twists and turns, but it has been a particularly hard year for marketers. It has been unpredictable with budget cuts, so it’s more important than ever to spend time and resources on accounts that actually buy. <br><br>If you’re beginning to build your ABM strategy for 2023, we’ll help unpack all the things you should do ahead of the new year in this session. Whether it’s your first ABM program or your 100th, the market evolves, technology evolves and it’s important that, as marketers, we keep up with those changes to best support our revenue goals.<br><br>Join us for this webcast and you’ll learn how to lay the groundwork now for ABM success in 2023 and beyond, including:<br><br><ul><li>TEAM — What conversations should your teams have now to hit the ground running in January?</li><li>TARGETS — How can you set KPI expectations with your stakeholders that drive growth but also allow room for experimentation with your program? </li><li>TRAPS — What pitfalls commonly block ABM campaigns from being successful, and how can you avoid them?</li></ul><br />
UID:1775581586addeventcom
SUMMARY:3 Essentials To Prep For ABM Success In 2023
DTSTART;TZID=America/New_York:20221110T140000
DTEND;TZID=America/New_York:20221110T150000
DTSTAMP:20260407T170626Z
TRANSP:OPAQUE
STATUS:CONFIRMED
SEQUENCE:0
LOCATION:https://event.on24.com/wcc/r/3952627/23937F52805541BE38E2C3843DC2C67B
X-MICROSOFT-CDO-BUSYSTATUS:BUSY
BEGIN:VALARM
TRIGGER:-PT15M
ACTION:DISPLAY
DESCRIPTION:Reminder
END:VALARM
END:VEVENT
END:VCALENDAR