BEGIN:VCALENDAR
PRODID:-//AddEvent Inc//AddEvent.com v1.7//EN
VERSION:2.0
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:STANDARD
DTSTART:20261101T010000
RRULE:FREQ=YEARLY;BYDAY=1SU;BYMONTH=11
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
END:STANDARD
BEGIN:DAYLIGHT
DTSTART:20260308T030000
RRULE:FREQ=YEARLY;BYDAY=2SU;BYMONTH=3
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DESCRIPTION:Please use the following link to access the session up to 15 minutes prior to the event start time: \n\nhttps://event.on24.com/wcc/r/3249059/B90E8AF3B2B4546C3F1C01BA01FCEEAB\n\nJoin an esteemed panel of industry experts to hear tips on how intent data can help fuel multiple phases of your content and messaging plan. Jon Russo\, Founder & CMO of B2B Fusion\, Nirosha Methananda\, VP of Marketing at Influ2\, and Latané Conant\, CMO of 6sense\, will join forces to discuss how intent data sources can help identify:\n\n• Which content and topics are resonating with key targets\;\n\n• How data can help align the right message at the right time with the right account\; \n\n• Models for reducing friction from engagement by removing forms and gates\; and \n\n• How intent data can help align content for specific stages of the buying journey (with real-world examples!).
X-ALT-DESC;FMTTYPE=text/html:Please use the following link to access the session up to 15 minutes prior to the event start time: <br />https://event.on24.com/wcc/r/3249059/B90E8AF3B2B4546C3F1C01BA01FCEEAB<br><br>Join an esteemed panel of industry experts to hear tips on how intent data can help fuel multiple phases of your content and messaging plan. Jon Russo, Founder &amp; CMO of B2B Fusion, Nirosha Methananda, VP of Marketing at Influ2, and Latané Conant, CMO of 6sense, will join forces to discuss how intent data sources can help identify:<br><br>•Which content and topics are resonating with key targets;<br />•How data can help align the right message at the right time with the right account; <br />•Models for reducing friction from engagement by removing forms and gates; and <br />•How intent data can help align content for specific stages of the buying journey (with real-world examples!).
UID:1778918881addeventcom
SUMMARY:Why Intent Signals May Be The Missing Ingredient In Your Content Strategy
DTSTART;TZID=America/New_York:20210723T140000
DTEND;TZID=America/New_York:20210723T150000
DTSTAMP:20260516T080801Z
TRANSP:OPAQUE
STATUS:CONFIRMED
SEQUENCE:0
LOCATION:https://event.on24.com/wcc/r/3249059/B90E8AF3B2B4546C3F1C01BA01FCEEAB
X-MICROSOFT-CDO-BUSYSTATUS:BUSY
BEGIN:VALARM
TRIGGER:-PT15M
ACTION:DISPLAY
DESCRIPTION:Reminder
END:VALARM
END:VEVENT
END:VCALENDAR