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DESCRIPTION:Score More\, Sweat Less: Easy AI for eCommerce Personalization Wins 🏆\n\nCreating online experiences that truly resonate with individual shoppers is a major challenge for retailers with cast product catalogs.\nChris Smith\, Director of eCommerce at Big 5 Sporting Goods\, will reveal how transforming their website from static to dynamic enhanced the customer journey\, uncovered surprising purchase behaviors\, and significantly boosted engagement.\n\nThis session will detail how moving to an AI-powered dynamic content and layout strategy delivers tailored experiences at scale\, generating the deep customer insights and behavioral data essential for crafting highly relevant and engaging CRM content\, from personalized emails and SMS offers to targeted loyalty program communications.\n\n\n\n------\n\nPowered by addevent.com \nShare your next event with us!\n
X-ALT-DESC;FMTTYPE=text/html:<p dir="ltr"><strong>Score More, Sweat Less: Easy AI for eCommerce Personalization Wins 🏆</strong></p><br />Creating online experiences that truly resonate with individual shoppers is a major challenge for retailers with cast product catalogs.<p dir="ltr"><br />Chris Smith, Director of eCommerce at Big 5 Sporting Goods, will reveal how transforming their website from static to dynamic enhanced the customer journey, uncovered surprising purchase behaviors, and significantly boosted engagement.</p><p dir="ltr"><br />This session will detail how moving to an AI-powered dynamic content and layout strategy delivers tailored experiences at scale, generating the deep customer insights and behavioral data essential for crafting highly relevant and engaging CRM content, from personalized emails and SMS offers to targeted loyalty program communications.</p><br /><br />------<br /><br />Powered by addevent.com <br>Share your next event with us!<br>
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SUMMARY:CRMC 2025 | Breinify Keynote
DTSTART;TZID=America/Chicago:20250605T115000
DTEND;TZID=America/Chicago:20250605T122000
DTSTAMP:20260426T233434Z
TRANSP:OPAQUE
STATUS:CONFIRMED
SEQUENCE:0
LOCATION:3rd Floor - Astoria Room
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