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DTSTART:20241103T010000
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DTSTART;TZID=America/New_York:20210512T130000
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SUMMARY:ABM Campaigns In A Post-Cookie World
DESCRIPTION:Please use the following link to access the session up to 15 minutes prior to the event start time: \n\nhttps://event.on24.com/wcc/r/3115553/1BB3A0E83D6CA70BDBC903D984DC50FB \n\nWith the end of third-party cookies next year\, many are wondering how this change will affect the future of their ABM programs — in particular\, ABM advertising campaigns. \n\nIn this session\, Triblio Founder Andre Yee will cover how ABM leverages third-party cookies today and how it will be affected by this change. We want to prepare marketers by discussing what steps they should be taking this year to "future-proof" their ABM programs. \n\nJoin us as we discuss ABM in a "post-cookie" world and how to prepare your ABM campaigns to yield the best results in the future. You will learn: \n\n• How ABM advertising currently works and its dependency on third-party cookies\;\n\n• The promising industry initiatives and emerging technologies on the horizon\; and\n\n• How ABM campaigns should be designed in the post-cookie future to yield the best results.
X-ALT-DESC;FMTTYPE=text/html:Please use the following link to access the session up to 15 minutes prior to the event start time:
https://event.on24.com/wcc/r/3115553/1BB3A0E83D6CA70BDBC903D984DC50FB
With the end of third-party cookies next year, many are wondering how this change will affect the future of their ABM programs — in particular, ABM advertising campaigns.
In this session, Triblio Founder Andre Yee will cover how ABM leverages third-party cookies today and how it will be affected by this change. We want to prepare marketers by discussing what steps they should be taking this year to "future-proof" their ABM programs.
Join us as we discuss ABM in a "post-cookie" world and how to prepare your ABM campaigns to yield the best results in the future. You will learn:
•How ABM advertising currently works and its dependency on third-party cookies;
•The promising industry initiatives and emerging technologies on the horizon; and
•How ABM campaigns should be designed in the post-cookie future to yield the best results.
LOCATION:https://event.on24.com/wcc/r/3115553/1BB3A0E83D6CA70BDBC903D984DC50FB
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