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DTSTART:20241103T010000
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DTSTART;TZID=America/New_York:20190123T120000
DTEND;TZID=America/New_York:20190123T133000
SUMMARY:Virginias: Content Marketing and Social Media: Are We Really Drowning In It or Do We Just Need To Do It Better Than Everyone Else?
DESCRIPTION:Studies show that overall spending on B2B content marketing is up\, yet the questions about its effectiveness\, getting it right\, and producing enough content are on the rise. Marketers have indicated they plan to spend more on content marketing\, but a small percentage of those same marketers say they have prepared content strategy that will help guide this practice and expense.\n\nSpend an hour with Marketing\, Business Development\, Content\, Social & Digital Media Speaker\, Trainer & Advisor\, Nancy Myrland\, President of Myrland Marketing & Social Media\, and Founder of The Lawyer’s Marketing Academy (online training) and you will walk away with an understanding of how and why content marketing fits into marketing and business development plans\, and how marketers and attorneys can plan\, organize\, and publish this content in order for it to make the most sense for your firm and your clients.\n\nNancy will discuss:\n\n· The creation of a Content Marketing Plan for attorneys for the next 90 days\, including a worksheet developed by Nancy for your attorneys to use for their individual content creation.\n\n· Why marketers\, attorneys\, and law firms need to think like publishers\n\n· Why you need to think about "Content Campaigns\," vs. one-off projects when topics arise\n\n· How to lead your content strategy in your firm\n\n· How to make sure your content is relevant to your clients\n\n------\n\nPowered by addevent.com \nShare your next event with us!\n
X-ALT-DESC;FMTTYPE=text/html:Studies show that overall spending on B2B content marketing is up, yet the questions about its effectiveness, getting it right, and producing enough content are on the rise. Marketers have indicated they plan to spend more on content marketing, but a small percentage of those same marketers say they have prepared content strategy that will help guide this practice and expense.
Spend an hour with Marketing, Business Development, Content, Social & Digital Media Speaker, Trainer & Advisor, Nancy Myrland, President of Myrland Marketing & Social Media, and Founder of The Lawyer’s Marketing Academy (online training) and you will walk away with an understanding of how and why content marketing fits into marketing and business development plans, and how marketers and attorneys can plan, organize, and publish this content in order for it to make the most sense for your firm and your clients.
Nancy will discuss:
· The creation of a Content Marketing Plan for attorneys for the next 90 days, including a worksheet developed by Nancy for your attorneys to use for their individual content creation.
· Why marketers, attorneys, and law firms need to think like publishers
· Why you need to think about "Content Campaigns," vs. one-off projects when topics arise
· How to lead your content strategy in your firm
· How to make sure your content is relevant to your clients
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LOCATION:Troutman Sanders 1001 Haxall Point Richmond\, Virginia 23219
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