CLIENT SERVICES MASTERMIND: How Can You Ensure Your Briefs Are Covering All Bases?

Tuesday, July 8, 6:00am - 7:00am (EDT)

Time shown in-04:00 America, New York

KPIs are met, the marketing contact is happy – by all accounts the campaign is a success. Until someone from the client’s sales team joins the debrief and says: "This wasn’t what we needed."

For Darcie Thompson-Fields, client services director at B2B events agency Chief Nation, this kind of scenario kept cropping up – she knew something had to change. But what? Her team were following briefs to the letter, and the problem wasn’t in the delivery. Darcie realised that while the briefs weren’t broken, they also weren’t going deep enough.

If you’re tired of briefs that don’t quite hit the mark, post-campaign surprises, or constantly realigning mid-project, this session is for you. Darcie will share the practical, step-by-step structure she uses to get clients aligned from day one – even when they’re siloed, vague, or too busy to talk.

https://agencyhackers.zoom.us/meeting/register/kZiNLPSJSiOMOsVT9_MdgQ

83677036508

Add to Calendar 2025/07/08 11:00:00 2025/07/08 12:00:00 Europe/London CLIENT SERVICES MASTERMIND: How Can You Ensure Your Briefs Are Covering All Bases? KPIs are met, the marketing contact is happy – by all accounts the campaign is a success. Until someone from the client’s sales team joins the debrief and says: "This wasn’t what we needed."

For Darcie Thompson-Fields, client services director at B2B events agency Chief Nation, this kind of scenario kept cropping up – she knew something had to change. But what? Her team were following briefs to the letter, and the problem wasn’t in the delivery. Darcie realised that while the briefs weren’t broken, they also weren’t going deep enough.

If you’re tired of briefs that don’t quite hit the mark, post-campaign surprises, or constantly realigning mid-project, this session is for you. Darcie will share the practical, step-by-step structure she uses to get clients aligned from day one – even when they’re siloed, vague, or too busy to talk.

https://agencyhackers.zoom.us/meeting/register/kZiNLPSJSiOMOsVT9_MdgQ

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