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DTSTART:20261101T010000
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DESCRIPTION:Please use the following link to access the session up to 15 minutes prior to the event start time: https://event.on24.com/wcc/r/4918090/C51D0D70F18E3256290FB5C4430D402B\n\nUnderstanding campaign efficacy means knowing not just what was launched\, but what actually drove meaningful engagement and pipeline. It's about connecting the dots between tactics and outcomes — so we stop guessing and start learning.\n\nIn this session\, experts from Mperativ will explore:\n\n• How to connect marketing activities to meaningful business outcomes\;\n• Practical strategies for understanding how your campaigns drive account engagement\, influence pipeline progression\, and shape the customer journey\; and\n• How to measure both leading and lagging indicators to evaluate campaign impact across accounts\, pipeline\, and sales.\n\n
X-ALT-DESC;FMTTYPE=text/html:Please use the following link to access the session up to 15 minutes prior to the event start time: <a data-fr-linked="true" href="https://event.on24.com/wcc/r/4918090/C51D0D70F18E3256290FB5C4430D402B">https://event.on24.com/wcc/r/4918090/C51D0D70F18E3256290FB5C4430D402B</a><br><br>Understanding campaign efficacy means knowing not just what was launched, but what actually drove meaningful engagement and pipeline. It's about connecting the dots between tactics and outcomes — so we stop guessing and start learning.<br><br>In this session, experts from Mperativ will explore:<ul><li>How to connect marketing activities to meaningful business outcomes;</li><li>Practical strategies for understanding how your campaigns drive account engagement, influence pipeline progression, and shape the customer journey; and</li><li>How to measure both leading and lagging indicators to evaluate campaign impact across accounts, pipeline, and sales.</li></ul>
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SUMMARY:Campaign Performance: Measuring What Really Matters
DTSTART;TZID=America/New_York:20250422T130000
DTEND;TZID=America/New_York:20250422T140000
DTSTAMP:20260407T053106Z
TRANSP:OPAQUE
STATUS:CONFIRMED
SEQUENCE:0
LOCATION:https://event.on24.com/wcc/r/4918090/C51D0D70F18E3256290FB5C4430D402B
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