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DTSTART:20241103T010000
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SUMMARY:Hacking The New Buyers' Journey With Mid- & Late-Stage Content
DESCRIPTION:Please use the following link to access the session up to 15-minutes prior to the event start time:\nhttps://event.on24.com/wcc/r/4169551/6D02F453B697781FC0C4B362918B68A8\n\nThe linear buyers’ journey is dead\, but humans still need to go through the steps of discovering a problem exists\, learning about potential solutions and selecting the solution that works best for them. So how can marketers address these fundamental needs in a world where information overload means messaging can easily get lost and buyers may happen upon the wrong content at the wrong time? Robust\, targeted middle and late-stage content – something most marketers struggle to produce – is key.\n\nIn this discussion\, we’ll talk through these challenges\, focusing on getting the right vehicles into the right channels with audience-focused middle- and late-stage content. With solutions based in psychology as well as content strategy\, you’ll walk away with a better understanding of:\n\n• What exactly constitutes middle-stage content and how it differs from late-stage\; \n• How to overcome the pressure from certain stakeholders to sell their solutions\; and\n• The best content formats for middle and late stages (with examples).\n\n
X-ALT-DESC;FMTTYPE=text/html:Please use the following link to access the session up to 15-minutes prior to the event start time:
https://event.on24.com/wcc/r/4169551/6D02F453B697781FC0C4B362918B68A8
The linear buyers’ journey is dead, but humans still need to go through the steps of discovering a problem exists, learning about potential solutions and selecting the solution that works best for them. So how can marketers address these fundamental needs in a world where information overload means messaging can easily get lost and buyers may happen upon the wrong content at the wrong time? Robust, targeted middle and late-stage content – something most marketers struggle to produce – is key.
In this discussion, we’ll talk through these challenges, focusing on getting the right vehicles into the right channels with audience-focused middle- and late-stage content. With solutions based in psychology as well as content strategy, you’ll walk away with a better understanding of: