Friday, April 28, 12:00pm - 1:00pm (EDT)
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24h
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Please use the following link to access the session up to 15-minutes prior to the event start time:
https://event.on24.com/wcc/r/4169551/6D02F453B697781FC0C4B362918B68A8
The linear buyers’ journey is dead, but humans still need to go through the steps of discovering a problem exists, learning about potential solutions and selecting the solution that works best for them. So how can marketers address these fundamental needs in a world where information overload means messaging can easily get lost and buyers may happen upon the wrong content at the wrong time? Robust, targeted middle and late-stage content – something most marketers struggle to produce – is key.
In this discussion, we’ll talk through these challenges, focusing on getting the right vehicles into the right channels with audience-focused middle- and late-stage content. With solutions based in psychology as well as content strategy, you’ll walk away with a better understanding of:
https://event.on24.com/wcc/r/4169551/6D02F453B697781FC0C4B362918B68A8
Demand Gen Report, marketing@demandgenreport.com