Unlocking Profitability: The Essential Role of Pricing in Software Product Life Cycles

Wednesday, August 21, 12:00pm - 1:00pm (EDT)

Time shown in-04:00 America, New York

Join us live on August 21st! Save the date!

"Unlocking Profitability: The Essential Role of Pricing in Software Product Life Cycles"

Chris will dive into the importance of integrating pricing strategies throughout the entire software product life cycle. He critiques the common practice of treating pricing as an occasional, reactive measure tied to specific events. Instead, Chris advocates for "continuous monetization," where pricing evolves alongside the product, ensuring that companies capture the total value of their offerings. By developing internal pricing expertise, software companies can maximize profitability and avoid the pitfalls of underpricing or overpricing.

Key Learning Points

Understanding Continuous Monetization: Learn how to implement ongoing pricing strategies that adapt to product changes.
Avoiding the Pitfalls of Event-Based Pricing: Discover why reactive pricing decisions can undermine profitability.
Building Internal Pricing Expertise: Find out why cultivating in-house pricing knowledge is crucial for sustained growth.
Maximizing Profitability: Understand how to balance pricing to achieve maximum revenue without creating sales friction.
Navigating Pricing Challenges: Learn strategies to avoid the yo-yo effect of inconsistent pricing and its impact on customer relationships.

Zoom link: https://us02web.zoom.us/j/85758506346?pwd=3fjEqJnxY8KWORIJwkamkE4HFGuMdg.1

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Add to Calendar 2024/08/21 10:00:00 2024/08/21 11:00:00 America/Denver Unlocking Profitability: The Essential Role of Pricing in Software Product Life Cycles

Join us live on August 21st! Save the date!

Key Learning Points

Understanding Continuous Monetization: Learn how to implement ongoing pricing strategies that adapt to product changes.
Avoiding the Pitfalls of Event-Based Pricing: Discover why reactive pricing decisions can undermine profitability.
Building Internal Pricing Expertise: Find out why cultivating in-house pricing knowledge is crucial for sustained growth.
Maximizing Profitability: Understand how to balance pricing to achieve maximum revenue without creating sales friction.
Navigating Pricing Challenges: Learn strategies to avoid the yo-yo effect of inconsistent pricing and its impact on customer relationships.

Zoom link: https://us02web.zoom.us/j/85758506346?pwd=3fjEqJnxY8KWORIJwkamkE4HFGuMdg.1 false MM/DD/YYYY 30 OPAQUE aqtBUdOgZzKLaNBlRmWu129418

Confirmed.

We've sent a confirmation email to your email address. Be sure to check your junk folder in case you haven't received the confirmation.

Add to Calendar 2024/08/21 10:00:00 2024/08/21 11:00:00 America/Denver Unlocking Profitability: The Essential Role of Pricing in Software Product Life Cycles

Join us live on August 21st! Save the date!

Key Learning Points

Understanding Continuous Monetization: Learn how to implement ongoing pricing strategies that adapt to product changes.
Avoiding the Pitfalls of Event-Based Pricing: Discover why reactive pricing decisions can undermine profitability.
Building Internal Pricing Expertise: Find out why cultivating in-house pricing knowledge is crucial for sustained growth.
Maximizing Profitability: Understand how to balance pricing to achieve maximum revenue without creating sales friction.
Navigating Pricing Challenges: Learn strategies to avoid the yo-yo effect of inconsistent pricing and its impact on customer relationships.

Zoom link: https://us02web.zoom.us/j/85758506346?pwd=3fjEqJnxY8KWORIJwkamkE4HFGuMdg.1 false MM/DD/YYYY 30 OPAQUE aqtBUdOgZzKLaNBlRmWu129418

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Ben Murray, ben@thesaascfo.com

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