Thursday, July 21, 2:00pm - 3:00pm (EDT)
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Please use the following link to access the session up to 15 minutes prior to the event start time:
Over 90% of the buyers’ journey is anonymous. How can you leverage intent signals with your website content to drive pipeline and actually impact growth?
See how customers who market to different accounts and personas with multiple journey types have managed to increase their sales by implementing orchestration principles.
Join us as we uncover the following insights:
• How well B2B websites convert visitors to opportunities;
• From sessions to signals – measure what matters most on your website;
• How to orchestrate delightful buyer journeys that keep your target accounts/personas engaged;
• Benchmarks on how many pages, sessions and decision makers you need to “de-anonymize” your web traffic; and
• Overall, what does it take to turn web visitors into sales opportunities?
Demand Gen Report, firstname.lastname@example.org