BEGIN:VCALENDAR
PRODID:-//AddEvent Inc//AddEvent.com v1.7//EN
VERSION:2.0
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:STANDARD
DTSTART:20241103T010000
RRULE:FREQ=YEARLY;BYDAY=1SU;BYMONTH=11
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
END:STANDARD
BEGIN:DAYLIGHT
DTSTART:20240310T030000
RRULE:FREQ=YEARLY;BYDAY=2SU;BYMONTH=3
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DTSTAMP:20240329T120509Z
STATUS:CONFIRMED
UID:1711713909addeventcom
SEQUENCE:0
DTSTART;TZID=America/New_York:20210512T120000
DTEND;TZID=America/New_York:20210512T130000
SUMMARY:3 Ways To Architect Micro-targeted Buyer Journeys At Scale
DESCRIPTION:Please use the following link to access the session up to 15 minutes prior to the event start time: \n\nhttps://event.on24.com/wcc/r/3111545/FCDFE25449C8371BF31FA70FD39003B3\n\nAs B2B buying and selling continues to evolve in our digital-first reality\, marketing teams are taking greater control over the lead-to-revenue cycle. In 2021\, marketing teams must step up and architect 1:1 personalized experiences that support buyer self-learning and discovery across the entire customer lifecycle. \n\nHow can marketing teams deliver on their new digital selling mandate? How can marketing teams scale and take their ABM programs to the next level while overcoming long-standing organizational and technology challenges? \n\nJoin Folloze and Nancy Harlan\, Global Head of ABM at Qlik\, who will share how she is “breaking glass” to drive best practices for executing against a micro-focused go-to-customer strategy with both precision and scale. We’ll cover how to: \n\n• Generate awareness and guide buyers through their unique journeys — spanning the entire customer lifecycle — with 1:1 value proposition messaging and unique content\; \n\n• Optimize existing ABM programs through precise micro-targeting and segmentation\, and leverage a modern tech stack from Demandbase\, 6sense\, LinkedIn and Folloze — all designed to drive a highly personalized and relevant experience\; and\n\n• Scale existing ABM programs by removing internal organizational and data silos across demand generation\, field marketing and ABM teams.
X-ALT-DESC;FMTTYPE=text/html:Please use the following link to access the session up to 15 minutes prior to the event start time:
https://event.on24.com/wcc/r/3111545/FCDFE25449C8371BF31FA70FD39003B3
As B2B buying and selling continues to evolve in our digital-first reality, marketing teams are taking greater control over the lead-to-revenue cycle. In 2021, marketing teams must step up and architect 1:1 personalized experiences that support buyer self-learning and discovery across the entire customer lifecycle.
How can marketing teams deliver on their new digital selling mandate? How can marketing teams scale and take their ABM programs to the next level while overcoming long-standing organizational and technology challenges?
Join Folloze and Nancy Harlan, Global Head of ABM at Qlik, who will share how she is “breaking glass” to drive best practices for executing against a micro-focused go-to-customer strategy with both precision and scale. We’ll cover how to:
•Generate awareness and guide buyers through their unique journeys — spanning the entire customer lifecycle — with 1:1 value proposition messaging and unique content;
•Optimize existing ABM programs through precise micro-targeting and segmentation, and leverage a modern tech stack from Demandbase, 6sense, LinkedIn and Folloze — all designed to drive a highly personalized and relevant experience; and
•Scale existing ABM programs by removing internal organizational and data silos across demand generation, field marketing and ABM teams.
LOCATION:https://event.on24.com/wcc/r/3111545/FCDFE25449C8371BF31FA70FD39003B3
BEGIN:VALARM
TRIGGER:-PT15M
ACTION:DISPLAY
DESCRIPTION:Reminder
END:VALARM
TRANSP:OPAQUE
END:VEVENT
END:VCALENDAR