Tuesday, September 21, 10:45am - 11:35am (EDT)
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Moderator: Sandy Munro, Munro & Associates
Speakers: Rob Heltsley, Brose NA | Peter Votruba-Drzal, PPG Industries | Rick Sturgeon, Dassault Systemes | John Catterall, American Iron and Steel Institute
Description: The Auto Industry is at the precipice of a monumental shift in how vehicles are created from concept to productions. Traditional OEM’s, and the established supplier base, are being pushed to do far more; faster, with less. ICE is not EV. The shift to electrification is challenging every facet of the design cycle and manufacturing realm. Pressure to innovate at the speed of thought and shed vestigial psychology is necessary for auto makers and suppliers to thrive in the future. How has your organization adapted and prepared for this rapidly evolving industry?