BEGIN:VCALENDAR PRODID:-//AddEvent Inc//AddEvent.com v1.7//EN VERSION:2.0 BEGIN:VTIMEZONE TZID:America/New_York BEGIN:STANDARD DTSTART:20241103T010000 RRULE:FREQ=YEARLY;BYDAY=1SU;BYMONTH=11 TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST END:STANDARD BEGIN:DAYLIGHT DTSTART:20240310T030000 RRULE:FREQ=YEARLY;BYDAY=2SU;BYMONTH=3 TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT DTSTAMP:20240328T173934Z STATUS:CONFIRMED UID:1711647574addeventcom SEQUENCE:0 DTSTART;TZID=America/New_York:20220719T140000 DTEND;TZID=America/New_York:20220719T150000 SUMMARY:Personalize Like A Pro (Across Your Entire Buyer Journey) DESCRIPTION:Please use the following link to access the session up to 15 minutes prior to the event start time: \nhttps://event.on24.com/wcc/r/3834986/F8444085C87DFAB14DD1F1EB604558A3\nBy now\, we know that personalization is paramount. It’s the key to earning buyer trust — and skyrocketing your engagement and conversion rates. But the buyer journey is never linear (and it likely involves multiple stakeholders).\n \nWith buyers and customers expecting different experiences and needing outcomes\, your buyer journey and your funnel are often in conflict. And that’s where things can get… tricky. We’re here to help with all of that.\n \nCalling all demand gen marketers and marketing ops folks! Join Drift’s Jen Lo and Stacy Chen for “Personalize Like a Pro (Across Your Entire Buyer Journey)” to learn:\n\n• How to define your funnel with the buyer journey in mind\;\n• How to deliver value across your entire buyer journey through playbook experiences\, website personalization\, integrated campaigns and more\; and\n• What types of programs to put in place to get more from your marketing funnel.\n\n X-ALT-DESC;FMTTYPE=text/html:
Please use the following link to access the session up to 15 minutes prior to the event start time: https://event.on24.com/wcc/r/3834986/F8444085C87DFAB14DD1F1EB604558A3 |