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By now, we know that personalization is paramount. It’s the key to earning buyer trust — and skyrocketing your engagement and conversion rates. But the buyer journey is never linear (and it likely involves multiple stakeholders).
With buyers and customers expecting different experiences and needing outcomes, your buyer journey and your funnel are often in conflict. And that’s where things can get… tricky. We’re here to help with all of that.
Calling all demand gen marketers and marketing ops folks! Join Drift’s Jen Lo and Stacy Chen for “Personalize Like a Pro (Across Your Entire Buyer Journey)” to learn:
- How to define your funnel with the buyer journey in mind;
- How to deliver value across your entire buyer journey through playbook experiences, website personalization, integrated campaigns and more; and
- What types of programs to put in place to get more from your marketing funnel.