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DTSTART:20261101T010000
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DESCRIPTION:Please use the following link to access the session up to 15 minutes prior to the event start time:\nhttps://event.on24.com/wcc/r/4380931/8F91F83D1EA34F915390C249151F6D71 \n\nMarketers aspire to be in perfect harmony with prospective buyers\, providing personalized experiences whenever possible. In this session\, Caitlin Seele\, Director of Revenue Marketing at Drift\, will discuss how her team integrates ABM and demand generation to deliver personalized buying journeys that convert across channels. \n\nYou’ll learn how to: \n\n• Develop buyer journeys that span all of your channels\; \n• Align your GTM teams through a data-based approach\; and \n• Determine when and where 1:few and 1:1 experiences work best.\n\n
X-ALT-DESC;FMTTYPE=text/html:Please use the following link to access the session up to 15 minutes prior to the event start time:<br /><a href="https://event.on24.com/wcc/r/4380931/8F91F83D1EA34F915390C249151F6D71">https://event.on24.com/wcc/r/4380931/8F91F83D1EA34F915390C249151F6D71</a> <br><br>Marketers aspire to be in perfect harmony with prospective buyers, providing personalized experiences whenever possible. In this session, Caitlin Seele, Director of Revenue Marketing at Drift, will discuss how her team integrates ABM and demand generation to deliver personalized buying journeys that convert across channels. <br><br>You’ll learn how to: <ul><li>Develop buyer journeys that span all of your channels; </li><li>Align your GTM teams through a data-based approach; and </li><li>Determine when and where 1:few and 1:1 experiences work best.</li></ul>
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SUMMARY:Press Play On Personalization: Integrating ABM & Demand Generation Across Channels
DTSTART;TZID=America/New_York:20231113T120000
DTEND;TZID=America/New_York:20231113T130000
DTSTAMP:20260419T184226Z
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STATUS:CONFIRMED
SEQUENCE:0
LOCATION:https://event.on24.com/wcc/r/4380931/8F91F83D1EA34F915390C249151F6D71
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