[Innov8rs Community Live Sessions] The Corporates Strike Back - How Large Companies Win the Innovation Race Against Disruptive Start-ups - Lysander Weiss & Lucas Sauberschwarz

65% of global CEOs are concerned about losing the innovation race against disruptive start-ups. The supposed solution: copying their methods. But as corporations are not start-ups, this is a fatal mistake. Most ideas never reach successful implementation, and innovation becomes frustration. So how does a solution look like that enables large firms to systematically leverage their existing strengths and thus win the innovation race sustainably? The answer is the 5C process for efficient innovation. With their book, Lucas Sauberschwarz and Lysander Weiss are closing a gap in the practice-oriented innovation literature - and bring the desire for innovation back to established companies.