BEGIN:VCALENDAR
PRODID:-//AddEvent Inc//AddEvent.com v1.7//EN
VERSION:2.0
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:STANDARD
DTSTART:20261101T010000
RRULE:FREQ=YEARLY;BYDAY=1SU;BYMONTH=11
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
END:STANDARD
BEGIN:DAYLIGHT
DTSTART:20260308T030000
RRULE:FREQ=YEARLY;BYDAY=2SU;BYMONTH=3
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DESCRIPTION:Please use the following link to access the session up to 15 minutes prior to the event start time: https://event.on24.com/wcc/r/4610741/7ACC7285DCAB1F8295B08698734402C1\n\nOrganizations are quickly realizing that running AI with poor data can create unintended mysteries. To successfully use AI to find elusive buyers\, you need to go beyond messy CRM data and run your AI with clean\, accurate data. This can pull everyone together into a crack detective team that works with\n accurate\, real-time buyer intent signals — the ones that your competitors are likely missing.\nJoin ZoomInfo sales and marketing leaders as they discuss practical ways to combine AI with high-quality data for better sleuthing and results. They’ll share actionable use cases that will crack the code for elusive buyers with buying signals and AI.\n\nKey takeaways will include:\n•    How poor data can undermine AI efforts\, with a focus on why clean\, accurate data is crucial for AI to function properly\;\n•    Practical ways to integrate high-quality data and buying signals with AI\; and\n•    Real-world examples of how enabled GTM teams and buying signals drive business growth.\n\n
X-ALT-DESC;FMTTYPE=text/html:Please use the following link to access the session up to 15 minutes prior to the event start time: <a data-fr-linked="true" href="https://event.on24.com/wcc/r/4610741/7ACC7285DCAB1F8295B08698734402C1">https://event.on24.com/wcc/r/4610741/7ACC7285DCAB1F8295B08698734402C1</a><br><br>Organizations are quickly realizing that running AI with poor data can create unintended mysteries. To successfully use AI to find elusive buyers, you need to go beyond messy CRM data and run your AI with clean, accurate data. This can pull everyone together into a crack detective team that works with<br /> accurate, real-time buyer intent signals — the ones that your competitors are likely missing.<br />Join ZoomInfo sales and marketing leaders as they discuss practical ways to combine AI with high-quality data for better sleuthing and results. They’ll share actionable use cases that will crack the code for elusive buyers with buying signals and AI.<br><br>Key takeaways will include:<br />•    How poor data can undermine AI efforts, with a focus on why clean, accurate data is crucial for AI to function properly;<br />•    Practical ways to integrate high-quality data and buying signals with AI; and<br />•    Real-world examples of how enabled GTM teams and buying signals drive business growth.<br><br>
UID:1777598936addeventcom
SUMMARY:Where Are The B2B Buyers? And How Do We Find Them?
DTSTART;TZID=America/New_York:20240715T120000
DTEND;TZID=America/New_York:20240715T130000
DTSTAMP:20260501T012856Z
TRANSP:OPAQUE
STATUS:CONFIRMED
SEQUENCE:0
LOCATION:https://event.on24.com/wcc/r/4610741/7ACC7285DCAB1F8295B08698734402C1
X-MICROSOFT-CDO-BUSYSTATUS:BUSY
BEGIN:VALARM
TRIGGER:-PT15M
ACTION:DISPLAY
DESCRIPTION:Reminder
END:VALARM
END:VEVENT
END:VCALENDAR