How Will Agencies Stand Out in the Age of AI?

Thursday, September 4, 6:00am - 7:00am (EDT)

Time shown in-04:00 America, New York

As AI tools flood the market and agency offerings blur even more, the pressure to differentiate is growing. But are agencies focusing on the right things? Over the last decade, Robin’s repositioned over 140 agencies. And right now, he’s seeing the same tired tactics resurface – with AI being the latest buzzword added to the pile.

“You’ve got agencies large and small calling themselves ‘AI-powered’ or ‘human-centred’ – how is that creating any real stand out?” asks Robin. “It’s all just peacocking. The real differentiator isn’t your positioning – it’s your proposition.”

In this session, Robin will unpack the smoke and mirrors of differentiation in the age of AI and share how the world’s best independent agencies create a genuine competitive advantage.

https://agencyhackers.zoom.us/meeting/register/ewXJ2LCmTHSAipHgxCHysg

89766303625

Add to Calendar 2025/09/04 11:00:00 2025/09/04 12:00:00 Europe/London How Will Agencies Stand Out in the Age of AI? As AI tools flood the market and agency offerings blur even more, the pressure to differentiate is growing. But are agencies focusing on the right things? Over the last decade, Robin’s repositioned over 140 agencies. And right now, he’s seeing the same tired tactics resurface – with AI being the latest buzzword added to the pile.

“You’ve got agencies large and small calling themselves ‘AI-powered’ or ‘human-centred’ – how is that creating any real stand out?” asks Robin. “It’s all just peacocking. The real differentiator isn’t your positioning – it’s your proposition.”

In this session, Robin will unpack the smoke and mirrors of differentiation in the age of AI and share how the world’s best independent agencies create a genuine competitive advantage.

https://agencyhackers.zoom.us/meeting/register/ewXJ2LCmTHSAipHgxCHysg

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