BEGIN:VCALENDAR
PRODID:-//AddEvent Inc//AddEvent.com v1.7//EN
VERSION:2.0
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:STANDARD
DTSTART:20261101T010000
RRULE:FREQ=YEARLY;BYDAY=1SU;BYMONTH=11
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
END:STANDARD
BEGIN:DAYLIGHT
DTSTART:20260308T030000
RRULE:FREQ=YEARLY;BYDAY=2SU;BYMONTH=3
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DESCRIPTION:Please use the following link to access the session up to 15 minutes prior to the event start time: \n\nhttps://event.on24.com/wcc/r/3101521/80C6F76A0B0738AA131DD8E4F30BE87E\n\nIn a digital-first world\, this webinar will explore how best-in-class B2B revenue teams are mitigating the impact of bad data on their ability to reach and engage with their audience. Revenue teams must be able to capitalize on every opportunity they have to create exceptional customer experiences. \n\nJoin Kate Adams\, SVP Marketing at Validity\, and Olivia Hinkle\, Sr. Product Marketing Manager at Validity\, as they lay out the customer journey — from intent to advocacy — and explore the trends\, tactics and actionable insights that leading B2B organizations around the world are leveraging at each stage of the funnel. The goal is to create frictionless experiences that surprise and delight your customer at every stage of the funnel\, and by the conclusion of this webinar you’ll walk away with tactics that accelerate net-new business growth and maximize customer lifetime value.\n\nJoin us to learn: \n\n• Many of the root causes for bad data that is fueling your marketing campaigns today\; \n\n• How to address and repair the bad sources of data in your database\; and\n\n• 5 tactical plays you can run as part of your account-based marketing strategy to create frictionless customer experiences across your entire marketing and sales funnel.
X-ALT-DESC;FMTTYPE=text/html:Please use the following link to access the session up to 15 minutes prior to the event start time: <br />https://event.on24.com/wcc/r/3101521/80C6F76A0B0738AA131DD8E4F30BE87E<br><br>In a digital-first world, this webinar will explore how best-in-class B2B revenue teams are mitigating the impact of bad data on their ability to reach and engage with their audience. Revenue teams must be able to capitalize on every opportunity they have to create exceptional customer experiences. <br><br>Join Kate Adams, SVP Marketing at Validity, and Olivia Hinkle, Sr. Product Marketing Manager at Validity, as they lay out the customer journey — from intent to advocacy — and explore the trends, tactics and actionable insights that leading B2B organizations around the world are leveraging at each stage of the funnel. The goal is to create frictionless experiences that surprise and delight your customer at every stage of the funnel, and by the conclusion of this webinar you’ll walk away with tactics that accelerate net-new business growth and maximize customer lifetime value.<br><br>Join us to learn: <br><br>•Many of the root causes for bad data that is fueling your marketing campaigns today; <br />•How to address and repair the bad sources of data in your database; and<br />•5 tactical plays you can run as part of your account-based marketing strategy to create frictionless customer experiences across your entire marketing and sales funnel.
UID:1778724709addeventcom
SUMMARY:The Importance Of Data Across The Customer Lifecycle: How To Ensure Your Data Helps You Cultivate Engagement Throughout The Funnel
DTSTART;TZID=America/New_York:20210513T150000
DTEND;TZID=America/New_York:20210513T160000
DTSTAMP:20260514T021149Z
TRANSP:OPAQUE
STATUS:CONFIRMED
SEQUENCE:0
LOCATION:https://event.on24.com/wcc/r/3101521/80C6F76A0B0738AA131DD8E4F30BE87E
X-MICROSOFT-CDO-BUSYSTATUS:BUSY
BEGIN:VALARM
TRIGGER:-PT15M
ACTION:DISPLAY
DESCRIPTION:Reminder
END:VALARM
END:VEVENT
END:VCALENDAR