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DESCRIPTION:Please use the following link to access the session up to 15 minutes prior to the event start time: https://event.on24.com/wcc/r/3704804/63D8DD3F746BFF449B311015282D14F4\n\nIt’s time to stop random acts of marketing campaigns. Conflicting and irrelevant messages across channels are the bane of successful marketing campaigns. This is a real problem in B2B and the only way we can get better is by getting smarter. \n\nThis session will walk through a campaign formula used by Demandbase with proven results: \n\n1.    Plan with account intelligence: Segment accounts and people with first- and third-party data: Intent\, tiers\, people dimensions.\n2.    Integrate channels: Maximize results by increasing the number of channels used in your campaign and aligning messaging across them all → email\, webinar\, webchat\, direct mail\, advertising\, social\, landing pages. (One unified message across all channels helps with activation). \n3.    Align and enable sales: Enable your SDRs and sellers\; take it up a notch by adding a Blitz to your campaign. (Focused sales effort to get meetings aligned to campaigns.) 
X-ALT-DESC;FMTTYPE=text/html:Please use the following link to access the session up to 15 minutes prior to the event start time: <a href="https://event.on24.com/wcc/r/3704804/63D8DD3F746BFF449B311015282D14F4">https://event.on24.com/wcc/r/3704804/63D8DD3F746BFF449B311015282D14F4</a><br><br>It’s time to stop random acts of marketing campaigns. Conflicting and irrelevant messages across channels are the bane of successful marketing campaigns. This is a real problem in B2B and the only way we can get better is by getting smarter. <br><br>This session will walk through a campaign formula used by Demandbase with proven results: <br><br>1.    Plan with account intelligence: Segment accounts and people with first- and third-party data: Intent, tiers, people dimensions.<br />2.    Integrate channels: Maximize results by increasing the number of channels used in your campaign and aligning messaging across them all → email, webinar, webchat, direct mail, advertising, social, landing pages. (One unified message across all channels helps with activation). <br />3.    Align and enable sales: Enable your SDRs and sellers; take it up a notch by adding a Blitz to your campaign. (Focused sales effort to get meetings aligned to campaigns.) 
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SUMMARY:3 Steps To Smarter Multichannel Campaigns
DTSTART;TZID=America/New_York:20220425T120000
DTEND;TZID=America/New_York:20220425T130000
DTSTAMP:20260415T095058Z
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LOCATION:https://event.on24.com/wcc/r/3704804/63D8DD3F746BFF449B311015282D14F4
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