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DTSTART:20241103T010000
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DTSTART:20240310T030000
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DTSTART;TZID=America/New_York:20220425T120000
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SUMMARY:3 Steps To Smarter Multichannel Campaigns
DESCRIPTION:Please use the following link to access the session up to 15 minutes prior to the event start time: https://event.on24.com/wcc/r/3704804/63D8DD3F746BFF449B311015282D14F4\n\nIt’s time to stop random acts of marketing campaigns. Conflicting and irrelevant messages across channels are the bane of successful marketing campaigns. This is a real problem in B2B and the only way we can get better is by getting smarter. \n\nThis session will walk through a campaign formula used by Demandbase with proven results: \n\n1. Plan with account intelligence: Segment accounts and people with first- and third-party data: Intent\, tiers\, people dimensions.\n2. Integrate channels: Maximize results by increasing the number of channels used in your campaign and aligning messaging across them all → email\, webinar\, webchat\, direct mail\, advertising\, social\, landing pages. (One unified message across all channels helps with activation). \n3. Align and enable sales: Enable your SDRs and sellers\; take it up a notch by adding a Blitz to your campaign. (Focused sales effort to get meetings aligned to campaigns.)
X-ALT-DESC;FMTTYPE=text/html:Please use the following link to access the session up to 15 minutes prior to the event start time: https://event.on24.com/wcc/r/3704804/63D8DD3F746BFF449B311015282D14F4
It’s time to stop random acts of marketing campaigns. Conflicting and irrelevant messages across channels are the bane of successful marketing campaigns. This is a real problem in B2B and the only way we can get better is by getting smarter.
This session will walk through a campaign formula used by Demandbase with proven results:
1. Plan with account intelligence: Segment accounts and people with first- and third-party data: Intent, tiers, people dimensions.
2. Integrate channels: Maximize results by increasing the number of channels used in your campaign and aligning messaging across them all → email, webinar, webchat, direct mail, advertising, social, landing pages. (One unified message across all channels helps with activation).
3. Align and enable sales: Enable your SDRs and sellers; take it up a notch by adding a Blitz to your campaign. (Focused sales effort to get meetings aligned to campaigns.)
LOCATION:https://event.on24.com/wcc/r/3704804/63D8DD3F746BFF449B311015282D14F4
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