How To Adjust Your GTM Strategy When Things Don’t Go To Plan

Please use the following link to access the session up to 15 minutes prior to the event start time:
https://event.on24.com/wcc/r/3952437/0850B41FC7465647938B57E834B515CF

In the words of legendary marketer (and boxer), Mike Tyson, “Everyone has a plan until they get punched in the mouth.” Markets change, you lose your star player, budgets get cut… what then? 

Join Demandbase’s Chris Moody, Head of GTM Thought Leadership, and Stephanie McArthur, ABX Expert, for this session to learn how to pivot your GTM strategy when things don’t go to plan (do they ever?). They’ll share how to:

• Reevaluate your focus so you know what to look for and what to adjust;
• Balance and measure multiple GTM strategies;
• Make sure you’re investing in the right places; 
• Leverage intent data to improve the efficiency and effectiveness; and
• Use orchestration to your advantage, as less manual and mundane tasks means more time.