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DESCRIPTION:Brands are constantly fighting an uphill battle to earn the trust—and business—of today’s consumer.Social amplifies transparency\, which can create challenges for brands—but offers even bigger rewards. 40% of people who say brand transparency is more important than ever before attribute it to social media. To figure out how to navigate this new world we talk with Sprout’s own Public Relations Strategist\, Kaitlyn Corvino\, on authentic ways to be transparent on social and when it counts the most. We’ll cover off on topics such as crisis communications\, ways to recover from a social faux-pas\, and even what role the CEO has when it comes to being transparent on social. You won’t want to miss this one!\n\n------\n\nCreate your own Add to Calendar links with addevent.com/r/a \n
X-ALT-DESC;FMTTYPE=text/html:Brands are constantly fighting an uphill battle to earn the trust—and business—of today’s consumer.Social amplifies transparency, which can create challenges for brands—but offers even bigger rewards. 40% of people who say brand transparency is more important than ever before attribute it to social media. To figure out how to navigate this new world we talk with Sprout’s own Public Relations Strategist, Kaitlyn Corvino, on authentic ways to be transparent on social and when it counts the most. We’ll cover off on topics such as crisis communications, ways to recover from a social faux-pas, and even what role the CEO has when it comes to being transparent on social. You won’t want to miss this one!<br /><br />------<br /><br />Create your own Add to Calendar links with addevent.com/r/a <br>
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SUMMARY:#SproutChat: Social Media & the Evolution of Transparency
DTSTART;TZID=America/Chicago:20180919T140000
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