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DESCRIPTION:Please use the following link to access the session up to 15 minutes prior to the event start time: https://event.on24.com/wcc/r/4893883/F17CB6552A0AA3A6A42377E0D7D59FC4\n\nCapturing the attention of C-suite executives requires more than clever copy – it requires precision\, relevance\, and a clear focus on their priorities. A strategic approach for crafting and deploying targeted content for this audience can help maximize your impact.\n \nJoin Emerald Studio content pros - Lori Culliton\, Director of Client Services\, and Alexis Carroll Cline\, Director of Strategy - in a conversation with Jenna Abrams\, Senior Director of Digital Marketing Services and Sheri Butts\, Senior Director of Growth Marketing for Emerald about connecting with and converting executive leadership. We’ll share real-world examples of successful campaigns that connected with the C-suite\, showing what works and why.\n \nYou’ll walk away with:\n\n• Insights into key executive priorities and preferences\n• A framework for building your campaign\n• Actionable tactics for refining your messaging\n• Examples of successful campaign content\n\n
X-ALT-DESC;FMTTYPE=text/html:Please use the following link to access the session up to 15 minutes prior to the event start time: <a data-fr-linked="true" href="https://event.on24.com/wcc/r/4893883/F17CB6552A0AA3A6A42377E0D7D59FC4">https://event.on24.com/wcc/r/4893883/F17CB6552A0AA3A6A42377E0D7D59FC4</a><br><br>Capturing the attention of C-suite executives requires more than clever copy – it requires precision, relevance, and a clear focus on their priorities. A strategic approach for crafting and deploying targeted content for this audience can help maximize your impact.<br /> <br />Join Emerald Studio content pros - Lori Culliton, Director of Client Services, and Alexis Carroll Cline, Director of Strategy - in a conversation with Jenna Abrams, Senior Director of Digital Marketing Services and Sheri Butts, Senior Director of Growth Marketing for Emerald about connecting with and converting executive leadership. We’ll share real-world examples of successful campaigns that connected with the C-suite, showing what works and why.<br /> <br />You’ll walk away with:<ul><li>Insights into key executive priorities and preferences</li><li>A framework for building your campaign</li><li>Actionable tactics for refining your messaging</li><li>Examples of successful campaign content</li></ul>
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SUMMARY:Crafting Content That Maximizes C-Suite Impact
DTSTART;TZID=America/New_York:20250423T120000
DTEND;TZID=America/New_York:20250423T130000
DTSTAMP:20260406T055445Z
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LOCATION:https://event.on24.com/wcc/r/4893883/F17CB6552A0AA3A6A42377E0D7D59FC4
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