BEGIN:VCALENDAR
PRODID:-//AddEvent Inc//AddEvent.com v1.7//EN
VERSION:2.0
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:STANDARD
DTSTART:20261101T010000
RRULE:FREQ=YEARLY;BYDAY=1SU;BYMONTH=11
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
END:STANDARD
BEGIN:DAYLIGHT
DTSTART:20260308T030000
RRULE:FREQ=YEARLY;BYDAY=2SU;BYMONTH=3
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
END:DAYLIGHT
END:VTIMEZONE
BEGIN:VEVENT
DESCRIPTION:Please use the following link to access the session up to 15 minutes prior to the event start time: https://event.on24.com/wcc/r/4641778/7C798067BC23C8EB5090BBE40C6B00DA\n\nThere's a lot of talk around intent data and ABM\, but not nearly enough real examples on how to use it. This session aims to demystify intent data and transform it from a catchy concept into a toolbox of tactical strategies. Sarah will be going over 5 tactics almost any marketing team could activate in the next 30 days\, including person-level funnel models\, creating dynamic account lists\, actionable dashboards and more.\n\nJoin us for this B2B Marketing Exchange session encore to learn:\n\n• Actionable Integration Techniques: How to immediately apply intent data tactics in your marketing and sales processes\;\n• Case Studies of Success: Gain insights from real-world examples demonstrating the effective use of intent data\; and\n• Quick Wins with Measurable Outcomes: Discover how to achieve quick\, measurable results using intent data strategies.\n\n
X-ALT-DESC;FMTTYPE=text/html:Please use the following link to access the session up to 15 minutes prior to the event start time: <a data-fr-linked="true" href="https://event.on24.com/wcc/r/4641778/7C798067BC23C8EB5090BBE40C6B00DA">https://event.on24.com/wcc/r/4641778/7C798067BC23C8EB5090BBE40C6B00DA</a><br><br>There's a lot of talk around intent data and ABM, but not nearly enough real examples on how to use it. This session aims to demystify intent data and transform it from a catchy concept into a toolbox of tactical strategies. Sarah will be going over 5 tactics almost any marketing team could activate in the next 30 days, including person-level funnel models, creating dynamic account lists, actionable dashboards and more.<br><br>Join us for this B2B Marketing Exchange session encore to learn:<ul><li>Actionable Integration Techniques: How to immediately apply intent data tactics in your marketing and sales processes;</li><li>Case Studies of Success: Gain insights from real-world examples demonstrating the effective use of intent data; and</li><li>Quick Wins with Measurable Outcomes: Discover how to achieve quick, measurable results using intent data strategies.</li></ul><br />
UID:1775426904addeventcom
SUMMARY:Beyond Buzzwords: 5 Intent Data Tactics You Can Actually Use In the Next 30 Days
DTSTART;TZID=America/New_York:20240717T140000
DTEND;TZID=America/New_York:20240717T150000
DTSTAMP:20260405T220824Z
TRANSP:OPAQUE
STATUS:CONFIRMED
SEQUENCE:0
LOCATION:https://event.on24.com/wcc/r/4641778/7C798067BC23C8EB5090BBE40C6B00DA
X-MICROSOFT-CDO-BUSYSTATUS:BUSY
BEGIN:VALARM
TRIGGER:-PT15M
ACTION:DISPLAY
DESCRIPTION:Reminder
END:VALARM
END:VEVENT
END:VCALENDAR