IHAC Member Meeting with Guest Speaker Andy Pearson, VP Creative at Liquid Death

As one of the fastest growing non-alc beverage brands of all time, Liquid Death is the first bold, hilarious beverage, focused on health and sustainability. For our upcoming IHAC Member Meeting, we'll be talking to Andy Pearson, VP Creative at Liquid Death, on how its unique tone of voice was developed and how he helped a water brand build a cult-like following which has seen it grow to a $700m valuation in only three years.

Andy Pearson drives the brand's viral video content, weekly merch drops, experiential events, and all those silly posts that show up in your feed. In his tenure, Liquid Death has infused Tony Hawk’s blood into skateboards, punk’d the Super Bowl with kids getting crazy hydrated, collabed with Martha Stewart to sell severed hand candles, invited internet trolls to a blind taze test, and so much more. Previously, Andy spent 13 years as a writer and creative director at top ad agencies like CP+B, Deutsch LA, and others working on brands like Taco Bell, Volkswagen, Pizza Hut, Microsoft, Netflix, and more.

This IHAC Member Meeting is sure to be intriguing, inspiring, entertaining (and most likely hilarious) - we hope you can join us!

There will also be time for a Q&A so please come prepared with any questions you may have.