OBM Success Story: How Tracie Douglas Built a Freedom-Focused Business with Systems & AI

Ready for some real-world OBM inspiration? In this episode of our OBM Success Story series, we sit down with Tracie Douglas—a systems genius who has spent over 25 years in operations, project management, and marketing. Now, she empowers keynote speakers and consultants by organizing their back-end operations with smart, scalable systems. Her mission? To give business owners back their freedom to focus on creativity—and she’s doing just that, with heart and high-impact strategy.

Tracie joins Ashley Connell and Leah Steinkirch to walk us through her journey: how she turned her operations expertise into a thriving OBM business, the tools that transformed her day-to-day, and what freedom really looks like when your systems are dialed in.

🔑 In this OBM Success Story, you’ll learn:

• The mindset and strategy shifts that helped Tracie evolve from “doing it all” to working in her zone of genius.

• Which automations, CRMs, and project management tools she swears by—and how she customizes them for client success.

• How to build a back-end that not only runs smoothly but gives you (and your clients) the space to scale.

🙌 Tune in for a dose of OBM real talk and tangible takeaways—and see what's possible when you lead with systems and soul.