PARTNERSHIP UNPACKED: Trends In Influencer Marketing w/ Gordon Glenister

Thursday, February 16, 3:00pm - 3:45pm (EST)

Time shown in-04:00 America, New York

Influencer Marketing Trends & Insights For CMOs w/ Gordon Glenister

73% of B2B marketers cite an increased interest in influencer marketing this year. And that’s good, because it’s been shown conclusively that buyers are eager to make purchases based on the recommendations of influencers and content creators.

And yet, there’s still a tremendous amount of confusion and trepidation when it comes to influencer marketing. Is it just for B2C brands? Is Instagram loosing it’s luster? Should B2B brands be focusing on TikTok?

That’s what Gordon Glenister is here to help us with.

As a podcast host, consultant, and author of the best selling book, “Influencer Marketing Strategy: How to Create Successful Influencer Marketing,” Gordon is a global influencer marketing expert. He recently partnered with Ryan Hilliard of HypeAuditer to put together the State of Influencer Marketing 2023 report, packed with trends and data that we want to UNpack.

Partnership Unpacked host Mike Allton will ask Gordon Glenister on Feb. 15th at 3pm ET:

♉️Is Instagram still the preferred platform for using influencers to impact buying decisions?
♉️Do we have to focus on influencers with the largest followings?
♉️How should B2B brands approach influencer marketing today?

Invite your CMO to this one!
Subscribe to the show calendar: agorapulse.com/calendar

Add to Calendar 2023/02/16 15:00:00 2023/02/16 15:45:00 America/New_York PARTNERSHIP UNPACKED: Trends In Influencer Marketing w/ Gordon Glenister Influencer Marketing Trends & Insights For CMOs w/ Gordon Glenister

73% of B2B marketers cite an increased interest in influencer marketing this year. And that’s good, because it’s been shown conclusively that buyers are eager to make purchases based on the recommendations of influencers and content creators.

And yet, there’s still a tremendous amount of confusion and trepidation when it comes to influencer marketing. Is it just for B2C brands? Is Instagram loosing it’s luster? Should B2B brands be focusing on TikTok?

That’s what Gordon Glenister is here to help us with.

As a podcast host, consultant, and author of the best selling book, “Influencer Marketing Strategy: How to Create Successful Influencer Marketing,” Gordon is a global influencer marketing expert. He recently partnered with Ryan Hilliard of HypeAuditer to put together the State of Influencer Marketing 2023 report, packed with trends and data that we want to UNpack.

Partnership Unpacked host Mike Allton will ask Gordon Glenister on Feb. 15th at 3pm ET:

♉️Is Instagram still the preferred platform for using influencers to impact buying decisions?
♉️Do we have to focus on influencers with the largest followings?
♉️How should B2B brands approach influencer marketing today?

Invite your CMO to this one!
Subscribe to the show calendar: agorapulse.com/calendar https://www.youtube.com/watch?v=mbwU4xOLgzE false MM/DD/YYYY 60 OPAQUE agZMtczHEzrOZUEHkmul115400

https://www.youtube.com/watch?v=mbwU4xOLgzE

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