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DESCRIPTION:Please use the following link to access the session up to 15 minutes prior to the event start time: https://event.on24.com/wcc/r/3429650/F5E767D324AF71685FCD85756CDCE168\n\nThe blending of ABM\, revenue team alignment and customer experience (CX) has created a new model called Account-Based Experience (ABX). This go-to-market (GTM) strategy brings together data and insights to develop relevant and authentic marketing and sales plays throughout the B2B lifecycle. Are you ready to take on ABX in 2022?\n\nDuring this session\, Tracy Kraft\, VP of Revenue Marketing at Demandbase\, will focus on how to develop your 2022 strategy and plans for optimal business outcomes. Join her crash course to learn how to:\n\n• Focus on your best opportunities\; \n\n• Take a journey stage approach\; \n\n• Personalize brand experiences on digital\; \n\n• Lean in on sales enablement\; and\n\n• Measure what matters.
X-ALT-DESC;FMTTYPE=text/html:Please use the following link to access the session up to 15 minutes prior to the event start time: https://event.on24.com/wcc/r/3429650/F5E767D324AF71685FCD85756CDCE168<br><br>The blending of ABM, revenue team alignment and customer experience (CX) has created a new model called Account-Based Experience (ABX). This go-to-market (GTM) strategy brings together data and insights to develop relevant and authentic marketing and sales plays throughout the B2B lifecycle. Are you ready to take on ABX in 2022?<br><br>During this session, Tracy Kraft, VP of Revenue Marketing at Demandbase, will focus on how to develop your 2022 strategy and plans for optimal business outcomes. Join her crash course to learn how to:<br><br>•Focus on your best opportunities; <br />•Take a journey stage approach; <br />•Personalize brand experiences on digital; <br />•Lean in on sales enablement; and<br />•Measure what matters.
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SUMMARY:5 Ways To Drive Growth With An Account-Based Experience GTM Strategy
DTSTART;TZID=America/New_York:20211101T120000
DTEND;TZID=America/New_York:20211101T130000
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