How to: Advanced research and analysis techniques

Join us as we explore sophisticated advanced research methodologies which will help you better understand consumer preferences and empower you to make more informed decisions across the organisation.

In this webinar, we will take you through the guided programs within our Strategic Research suit and deep dive into the platform using our guided program. We will cover a range of topics such as pricing studies, MaxDiff, and Unmoderated User Testing, all of which will help you better understand customer preferences and empower more informed decisions across the organisation.

Additionally, you’ll learn how to effectively deploy Advertising Creative Testing studies to optimise marketing and communication strategies.

In this webinar you’ll learn how to:

• Better understand consumer preferences by forcing them to make trade offs through MaxDiff. 
• Conduct effective pricing studies that reveal optimal price points and maximise revenue.
• Understand your ad performance with feedback on creative concepts and executions.
• Run self-guided tests to capture user behaviour across any interface or prototype.