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DESCRIPTION:Please use the following link to access the session up to 15 minutes prior to the event start time:\nhttps://event.on24.com/wcc/r/3705090/A5E051ED269F63718E9658E627345188\n\nWhat type of content creates the most top-of-funnel engagement and opportunity pipeline? Results from a new field trial by Corporate Visions and B2B DecisionLabs might surprise you.\n \nMost sellers and marketers (83%) believe it’s important that digital content be more interactive to provide self-service buyer enablement. The idea is that interactive tools like calculators or assessments foster more meaningful\, self-directed experiences that will motivate more prospects to buy.\n \nBut does that belief hold true? Turns out\, changing just one variable in a campaign — an interactive vs. static content asset — changes the entire outcome.\n \nFind out which content wins in this webinar with Tim Riesterer\, Chief Strategy Officer at Corporate Visions. Based on field trial data\, you’ll discover:\n \n\n• How different types of content assets affect your prospects’ motivation to act — from engagement to pipeline\;\n• How the psychology of early-stage “hand-raisers” determines which assets get them to respond or take your call\; and\n• How to most effectively “re-ignite” your dormant leads to generate more opportunities and maximize the return on your demand gen efforts.\n\n
X-ALT-DESC;FMTTYPE=text/html:Please use the following link to access the session up to 15 minutes prior to the event start time:<br /><a href="https://event.on24.com/wcc/r/3705090/A5E051ED269F63718E9658E627345188">https://event.on24.com/wcc/r/3705090/A5E051ED269F63718E9658E627345188</a><br><br>What type of content creates the most top-of-funnel engagement and opportunity pipeline? Results from a new field trial by Corporate Visions and B2B DecisionLabs might surprise you.<br /> <br />Most sellers and marketers (83%) believe it’s important that digital content be more interactive to provide self-service buyer enablement. The idea is that interactive tools like calculators or assessments foster more meaningful, self-directed experiences that will motivate more prospects to buy.<br /> <br />But does that belief hold true? Turns out, changing just one variable in a campaign — an interactive vs. static content asset — changes the entire outcome.<br /> <br />Find out which content wins in this webinar with Tim Riesterer, Chief Strategy Officer at Corporate Visions. Based on field trial data, you’ll discover:<br /> <br /><ul><li>How different types of content assets affect your prospects’ motivation to act — from engagement to pipeline;</li><li>How the psychology of early-stage “hand-raisers” determines which assets get them to respond or take your call; and</li><li>How to most effectively “re-ignite” your dormant leads to generate more opportunities and maximize the return on your demand gen efforts.</li></ul>
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SUMMARY:What Kind Of Content Creates More Opportunities?
DTSTART;TZID=America/New_York:20220427T120000
DTEND;TZID=America/New_York:20220427T130000
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LOCATION:https://event.on24.com/wcc/r/3705090/A5E051ED269F63718E9658E627345188
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