Wednesday, April 27, 12:00pm - 1:00pm (EDT)
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What type of content creates the most top-of-funnel engagement and opportunity pipeline? Results from a new field trial by Corporate Visions and B2B DecisionLabs might surprise you.
Most sellers and marketers (83%) believe it’s important that digital content be more interactive to provide self-service buyer enablement. The idea is that interactive tools like calculators or assessments foster more meaningful, self-directed experiences that will motivate more prospects to buy.
But does that belief hold true? Turns out, changing just one variable in a campaign — an interactive vs. static content asset — changes the entire outcome.
Find out which content wins in this webinar with Tim Riesterer, Chief Strategy Officer at Corporate Visions. Based on field trial data, you’ll discover:
Demand Gen Report, firstname.lastname@example.org