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DTSTART:20241103T010000
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DTSTART;TZID=America/New_York:20220321T150000
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SUMMARY:Unlock the Non-Purchaser to Achieve Brand Growth
DESCRIPTION:Please use the following link to access the session up to 15 minutes prior to the event start time: \n\nhttps://event.on24.com/wcc/r/3683764/B5597BB2037F54B211787326DA091215\n\nTraditional customer loyalty is dead. As customers engage with new brands at a rapid pace\, data has become the new strategy to answer the question: Who are these news brand engagers? One blind spot in the data is non-purchaser feedback. Why are customers engaging with our brand and shopping in-store but not making a purchase? Non-purchaser feedback holds the key to unlocking brand growth. In this session we’ll dive into:\n\n• The three customer behavior groups — Explorers\, Engagers and Loyalists\;\n\n• Common traits of retail non-purchasers and the impact to accelerating brand enthusiasm\; and\n\n• How global retail brands can “unlock” their non-purchasers.
X-ALT-DESC;FMTTYPE=text/html:Please use the following link to access the session up to 15 minutes prior to the event start time:
https://event.on24.com/wcc/r/3683764/B5597BB2037F54B211787326DA091215
Traditional customer loyalty is dead. As customers engage with new brands at a rapid pace, data has become the new strategy to answer the question: Who are these news brand engagers? One blind spot in the data is non-purchaser feedback. Why are customers engaging with our brand and shopping in-store but not making a purchase? Non-purchaser feedback holds the key to unlocking brand growth. In this session we’ll dive into:
•The three customer behavior groups — Explorers, Engagers and Loyalists;
•Common traits of retail non-purchasers and the impact to accelerating brand enthusiasm; and
•How global retail brands can “unlock” their non-purchasers.
LOCATION:https://event.on24.com/wcc/r/3683764/B5597BB2037F54B211787326DA091215
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