The Full-Funnel Agility Of B2B On CTV
2024-10-29 13:00 - 14:00 (America/New_York) | https://event.on24.com/wcc/r/4712953/D515A8696B7D5C449DA1DE670E331155
Please use the following link to access the session up to 15 minutes prior to the event start time: https://event.on24.com/wcc/r/4712953/D515A8696B7D5C449DA1DE670E331155

In today’s modern world, everything is quick — including getting started on Connected TV (CTV). That goes for B2B advertisers especially — not only has CTV made it easy for B2B brands to find their audience on TV, but it’s helping them be agile throughout the funnel. From staying in the buyer's initial consideration set, to driving measurable outcomes, CTV is a powerful tool that no B2B brand should be without. Join MNTN to learn more about how B2B brands are using CTV to drive results and stay nimble.
In this session, you’ll learn:
• How to lay the groundwork for full-funnel success with agile CTV tools and strategies;
• Why creative testing and optimization is easier than ever; and
• How CTV makes it quick to launch, optimize and adjust goals throughout the year.
