[Innov8rs Connect] Ignoring The Future Won’t Make It Go Away: Doing Business in the Era of Macrotrends and The Next Abnormal - Ken Tencer

I think we can all agree, it’s been quite a year. From a global pandemic to a rapidly changing work environment and economic uncertainty, the changes we’ve seen this year have come to affect us all.

With this session, my goal is to help leaders like you better understand the abnormal and discuss how macrotrends—long-term directional shifts—are impacting company operations, culture, marketing and more. By building an awareness of macrotrends, which range from anything like automation and urbanization, to pandemics, artificial intelligence and sweeping social media platforms like TikTok, you can help your organization continue to move forward in the best way possible.

The three key areas that I focus on during the session:

Identifying macrotrends
Recognizing the macrotrends relevant trends for your business
Identifying what we need to do to embrace macrotrends to our advantage